Google Analytics
This website uses features of the web analytics service Google Analytics, provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows the website operator to analyze the behavior of website visitors. This includes receiving various usage data such as page views, duration of visit, operating systems used, and user origin. These data are associated with the respective user's device. There is no assignment to a user ID.
Additionally, we can record your mouse and scroll movements and clicks with Google Analytics. Furthermore, Google Analytics uses various modeling approaches to supplement the collected datasets and employs machine learning technologies for data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a server of Google in the USA and stored there.
The use of this service is based on your consent according to Art. 6 Para. 1 lit. a GDPR and § 25 Para. 1 TDDDG. The consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.
IP Anonymization
We have activated the IP anonymization function on this website. As a result, Google truncates your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
Google Analytics E-commerce Measurement
This website uses the "E-commerce Measurement" function of Google Analytics. With the help of E-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is collected. Google may consolidate this data under a transaction ID that is associated with the respective user or their device.
Matomo (formerly called Piwik)
This website uses the open source web analysis service Matomo. Matomo uses technologies that make it possible to recognize the user across multiple pages with the aim of analyzing the user patterns (e.g. cookies or device fingerprinting). The information recorded by Matomo about the use of this website will be stored on our server. Prior to archiving, the IP address will first be anonymized.
The use of this analysis tool is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
The information collected by Matomo concerning the use of this website shall not be shared with any third parties.
Google Ads
The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display ads in the Google search engine or on third party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g. location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.
The use of Google Ads is based on Art. 6 Sect. 1 lit. et seq. GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible.
Segment
This website uses Segment.io, a service of Segment.io, Inc, 101 15th St, San Francisco, CA 94103, USA ("Segment") for data analysis, which seeks to provide access data obtained when using the Website. to analyze and use for website optimization using the other third-party tools for use analysis described in this statement. The recorded usage data is processed only pseudonymised, IP addresses are shortened accordingly after their collection and the data is not used to merge usage profiles with your personal data. The information about the use of our website is usually transmitted to a server of Segment in the USA and stored there. Compliance with the European data protection regulations ensures that the segment is expressly contracted by us. You can object to the collection of data for these purposes by preventing the storage of cookies through your browser settings.
For more information about Segment, see https://segment.com/docs/legal/privacy/.